I recently read a post by someone in the Theme Park industry about queues and wait times. This inspired me to right my two cents on this topic and about why queue management and thematics are so important. Investing in engaging and interactive queues for rides and attractions is a strategic move that goes beyond...
I remember back when Knott’s Scary Farm broke the mold of haunted attractions with “Trapped” and then scaling back to “Skeleton Key” rooms. These add on experiences gave victims… err… I mean guests something they hadn’t had before… interactivity and often, choice. Knott’s has always set the gold standard for Halloween haunts and as we...