Insights

Personal thoughts or self reflective insights

Storytelling 101 – Chained Oak

Alton Towers is one of the UK’s most popular theme parks, has a rich themed background story that ties into the park’s history and its attractions. The central theme revolves around the legend of the Towers themselves, a story filled with mystery, curses, and the supernatural. The story of Alton Towers is rooted in the...

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It’s the pumpkin king Charlie Brown

This is…Halloween?

For the first time in many years I find myself NOT travelling during the Halloween season. Instead I am living vicariously through the trips and reports of haunted bliss by others. I did find time to think about my favorite (and usually most lucrative) season. Sitting down to watch The Great Pumpkin Charlie Brown made...

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Storytelling 101 – Curses!

Storytelling is the heartbeat of any haunted attraction, and Knott’s Scary Farm is a perfect example of how a well-crafted narrative can elevate an experience from simply startling, to deeply immersive. Take the “Origins: The Curse of Calico” haunted house, for instance. This attraction isn’t just about jump scares and creepy visuals; it’s steeped in...

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the Future of LBE

I was recently asked what the future of LBE is (in my eyes anyway). From my point of view, the future is Complete Immersion. Current and future guests are no longer satisfied with a 180 degree point of view. This applies to everything from theme park attractions to museum installations. Immersing your guests into a...

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variety is the spice of life

When they ask you what your day to day work day looks like and and you try to explain how diverse your day… I took pictures with a robotI fixed an eagle’s wingI patched up Gollum’s crotchI wrote up flashcards for a film festival that I am MC’ing I sorted out how to display a...

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