I remember back when Knott’s Scary Farm broke the mold of haunted attractions with “Trapped” and then scaling back to “Skeleton Key” rooms. These add on experiences gave victims… err… I mean guests something they hadn’t had before… interactivity and often, choice. Knott’s has always set the gold standard for Halloween haunts and as we...
Insights
Personal thoughts or self reflective insights
“ if you can create something that gets my jaded heart pumping, consider it a success.” Last Halloween I had the pleasure of visiting Universal Studios Japan for the Halloween Horror Nights event. I have been to many HHN events in the US and I have to say that they do not compare in almost...
Creating an interactive exhibit that “sticks to the story” involves a combination of narrative focus, thoughtful design, and user experience considerations. 1. Define the Core Narrative Identify the Key Message: Before anything else, clarify the central story or message you want the exhibit to convey. What is the main idea or theme that visitors should...
In location-based entertainment (LBE), the magic often lies in the minutiae. Attention to detail can transform a good experience into an extraordinary one, enhancing realism, immersion, and narrative richness. By focusing on small details, ensuring coherence and continuity, and using subtle cues and foreshadowing, creators can craft experiences that captivate and engage on a deeper...
In the world of location-based entertainment (LBE), clear objectives and rewarding experiences are crucial for maintaining visitor engagement and satisfaction. By providing visitors with clear goals, offering rewards for accomplishments, and using incentives to sustain engagement, creators can craft experiences that are both motivating and fulfilling. How can these elements be effectively implemented? Let’s explore...
In location-based entertainment (LBE), the synergy between storytelling and other elements is crucial for creating a seamless and immersive experience. Effective collaboration with designers, technologists, and performers ensures that the narrative integrates smoothly with visual, auditory, and interactive components. By aligning the story with these elements and working together to create a cohesive experience, creators...