Insights

Personal thoughts or self reflective insights

Choose… wisely. Putting your Haunted Attraction on Rails or Open World?

I remember back when Knott’s Scary Farm broke the mold of haunted attractions with “Trapped” and then scaling back to “Skeleton Key” rooms.  These add on experiences gave victims… err… I mean guests something they hadn’t had before…  interactivity and often, choice. Knott’s has always set the gold standard for Halloween haunts and as we...

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Crafting Immersive Worlds: The Art of Attention to Detail in Location-Based Entertainment

In location-based entertainment (LBE), the magic often lies in the minutiae. Attention to detail can transform a good experience into an extraordinary one, enhancing realism, immersion, and narrative richness. By focusing on small details, ensuring coherence and continuity, and using subtle cues and foreshadowing, creators can craft experiences that captivate and engage on a deeper...

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Driving Engagement: The Art of Clear Objectives and Rewards in Location-Based Entertainment

In the world of location-based entertainment (LBE), clear objectives and rewarding experiences are crucial for maintaining visitor engagement and satisfaction. By providing visitors with clear goals, offering rewards for accomplishments, and using incentives to sustain engagement, creators can craft experiences that are both motivating and fulfilling. How can these elements be effectively implemented? Let’s explore...

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Harmonizing Elements: The Art of Collaboration in Location-Based Entertainment

In location-based entertainment (LBE), the synergy between storytelling and other elements is crucial for creating a seamless and immersive experience. Effective collaboration with designers, technologists, and performers ensures that the narrative integrates smoothly with visual, auditory, and interactive components. By aligning the story with these elements and working together to create a cohesive experience, creators...

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