Storytelling is the key to what makes Walt Disney World attractions so magical, and a prime example of this is the iconic “Pirates of the Caribbean” ride. Walking through the queue and entrance of the “Castillo del Morro” fort is where the theme is set. There are a full host of vignettes and technically “unnecessary...
Themed Entertainment
Thoughts around the world of Themed Entertainment
As designers and builders of themed entertainment we are often tasked with “telling a story” to our guests. This is the terminology that is used by our peers as well as those who assign and direct what we do. Unfortunately it is a bit of a misnomer. I was recently in a theme park and...