Insights

Embracing Diversity: The Art of Audience Inclusivity in Location-Based Entertainment

In the dynamic world of location-based entertainment (LBE), inclusivity is essential for creating experiences that resonate with everyone. By crafting content that is accessible and engaging for diverse audiences, creators can ensure that their stories and environments are welcoming and enriching for all. But how do we achieve this level of inclusivity? Let’s explore the...

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Storytelling 101 – Chained Oak

Alton Towers is one of the UK’s most popular theme parks, has a rich themed background story that ties into the park’s history and its attractions. The central theme revolves around the legend of the Towers themselves, a story filled with mystery, curses, and the supernatural. The story of Alton Towers is rooted in the...

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It’s the pumpkin king Charlie Brown

This is…Halloween?

For the first time in many years I find myself NOT travelling during the Halloween season. Instead I am living vicariously through the trips and reports of haunted bliss by others. I did find time to think about my favorite (and usually most lucrative) season. Sitting down to watch The Great Pumpkin Charlie Brown made...

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Storytelling 101 – Curses!

Storytelling is the heartbeat of any haunted attraction, and Knott’s Scary Farm is a perfect example of how a well-crafted narrative can elevate an experience from simply startling, to deeply immersive. Take the “Origins: The Curse of Calico” haunted house, for instance. This attraction isn’t just about jump scares and creepy visuals; it’s steeped in...

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