I was recently asked what the future of LBE is (in my eyes anyway). From my point of view, the future is Complete Immersion. Current and future guests are no longer satisfied with a 180 degree point of view. This applies to everything from theme park attractions to museum installations. Immersing your guests into a...
Insights
When they ask you what your day to day work day looks like and and you try to explain how diverse your day… I took pictures with a robotI fixed an eagle’s wingI patched up Gollum’s crotchI wrote up flashcards for a film festival that I am MC’ing I sorted out how to display a...
I recently read a post by someone in the Theme Park industry about queues and wait times. This inspired me to right my two cents on this topic and about why queue management and thematics are so important. Investing in engaging and interactive queues for rides and attractions is a strategic move that goes beyond...
I remember back when Knott’s Scary Farm broke the mold of haunted attractions with “Trapped” and then scaling back to “Skeleton Key” rooms. These add on experiences gave victims… err… I mean guests something they hadn’t had before… interactivity and often, choice. Knott’s has always set the gold standard for Halloween haunts and as we...
“ if you can create something that gets my jaded heart pumping, consider it a success.” Last Halloween I had the pleasure of visiting Universal Studios Japan for the Halloween Horror Nights event. I have been to many HHN events in the US and I have to say that they do not compare in almost...
Creating an interactive exhibit that “sticks to the story” involves a combination of narrative focus, thoughtful design, and user experience considerations. 1. Define the Core Narrative Identify the Key Message: Before anything else, clarify the central story or message you want the exhibit to convey. What is the main idea or theme that visitors should...